Digital sustainability transforms business strategies, enhancing profitability, innovation, and customer experience. Learn how companies like Trail Openers leverage sustainable practices for tangible results.
What is digital sustainability?
Digital sustainability involves utilizing digital technologies to measure, manage, and reduce environmental impacts while promoting long-term business value.
Green IT: Technology optimization to lower emissions
Green products: Sustainable product designs with lower carbon footprint
Green digital offerings: Digital services that have lower carbon footprints or are designed to minimize carbon footprints and help manage emissions
Strategic goals for digital sustainability
Digital sustainability achieves business value through four strategic goals:
Compliance and efficiency: Operational improvements and regulatory alignment
Customer and investor reputation: Enhanced brand perception and higher profitability
New revenue streams: Increased revenue through sustainable innovation
Company purpose: Improved customer experience and adoption of circular economy practices
Real-world example: Bupa’s sustainability success
International healthcare provider Bupa demonstrates how digital sustainability creates substantial business value:
Increased cloud adoption from 41% to 88% reducing emissions significantly
Expansion of sustainable procurement practices
Enhanced digital service usage, increasing mobile app engagement by 24%
Trail Openers' digital sustainability services
At Trail Openers, we help organizations seamlessly integrate digital sustainability into their operations:
Comprehensive sustainability audits
Customized strategic planning aligning sustainability with business objectives
Implementation of green technologies and innovative digital services
Continuous impact measurement and analytics for ongoing improvements
Start your digital sustainability journey
Unlock new revenue streams, enhance brand reputation, and achieve long-term resilience through digital sustainability.
